Tuesday 21 January 2014

Multi Day Photography Shoots for Destinations & Branding

For some time now, as the new work year begins, I have offered existing, past and hopefully future clients a special offer on multi day assignments. It is a great opportunity to engage an internationally experienced, creative photographer to update a visitors guide, corporate branding and / or image library at a significant saving.



Effective images need time for planning as well as for the actual photography so I have designed and priced multi-day shoots to make the process both creative and affordable. With the significant savings offered I can only make a limited number of slots available during the year and some 2014 bookings are already locked in by previous happy participants.

A multi day booking gives a client time to make a range of images to the highest professional standards. It is ideal for creating a library of pictures that can be used across all marketing opportunities including brochure, website and social media.  

Marketing a business, service or location needs current, relevant images. There are many opportunities to tell a story or get a message across in these digital days but it takes creative, effective pictures to stand apart from the crowd.

Sure, there are countless stock images available online. Today’s consumer is so visually aware, however, that a business needs to emphasize its personality and brand to stand out in an ever crowding field. Only commissioned photography will achieve this effectively and my offer, which includes long term usage across all media, means your pictures can be out there working everyday and everywhere!

Every shoot is different and I will bring over 25 years of experience to your project ensuring your objectives are achieved with creativity and value. I work with designers, agencies and clients directly so, no matter how you implement your marketing strategy, you are assured of a co-operative team-based approach.

The Free Day Offer can be used around Australia but only one booking per month is available (timed to suit the client’s schedule). Please contact me directly for full details, no obligation consultation and quote. 

The Offer
  • Book 3 days and receive an extra day of photography free! 
  • Plus a half day of location scouting to help plan the shoot and to choose the best places to tell your story.
  • Helpful ‘Prepare for your Photoshoot’ planner
  • Scheduled phone consultations leading up to the assignment.
  • A full day to make up any for weather delays during the shoot.
In effect a 3 day booking has me available for the whole week (plus location scouting beforehand).

What will you do with your free day? 

Monday 13 January 2014

Cab ride across the Brooklyn Bridge, NYC

Peak hour is never the best time to drive across the Brooklyn Bridge if you are in a hurry. On this occasion I had arrived by train from Boston and any delays just gave me more time to hang out of the cab window like a happy dog. Besides, the scent and sound through an open window is the right way to begin a visit to New York! 





It was cloudy and almost raining as I headed to the apartment I had rented in Clinton Hill. Most streets and cities would look a little drab in this light but not New York! All a photographer has to do is find their black and white eyes and the viewfinder is filled with beautiful textures and tone. Even the grit looks fantastic.

Thursday 9 January 2014

I am a photographer

Sometimes I am asked ‘Why am I a photographer?’ Often there are days when I ask myself the same question but with a heavy emphasis on the ‘am’.


I hear so often in these digital times that ‘anyone can be a photographer’ as if the mere purchase of a piece of equipment can make you something. If that is the case I am off to buy a stethoscope. I just wish I could afford the Playboy Mansion or a F1 team.

Of course, life doesn’t work that way. A photographer, by my definition, makes pictures using imagination, emotion, skill and knowledge. A camera of some sort is required but it isn’t the reason a photographer photographs.

A photographer sees a picture before raising the camera to the eye - yet is often surprised by what can happen as light bounces around in the viewfinder. Not to mention the shenanigans that silver halides and pixels can get up to! The origin of a photograph is most often a thought that becomes frozen by Henri Cartier-Bresson’s ‘decisive moment’. It is the result of both a temporal and spiritual interaction with light as it hits (and sometimes misses) the scene on the other side of the lens.

Photographers see pictures even when they don’t have a camera. The guilt felt when this happened the first time is why photographers always carry a camera. A photographer doesn’t need an audience. Sure, an ego needs the occasional feed but they will make pictures even if the success of exhibitions, publication and social media likes eludes them.

So, if not just anyone can be a photographer, what about being a Professional Photographer? I have come to recognise that a Professional Photographer is not always a ‘photographer’ as I have just described above.

I even think it is possible for anyone to be a Professional Photographer. They may never be exceptionally - or any - good at it but, given the right equipment, assistance and adequate seed money, a person may be able to make enough satisfactory pictures for a certain type of client to buy their services. Eventually they may improve and get repeat customers. Most likely they’ll go broke. In any case, for a period of time, the occupation box on their tax returns will say ’Professional Photographer’.

There does sometimes occur the happy coincidence where photographers are paid for making the pictures they are passionate about. It’s how I turned pro around 27 years ago. Unfortunately, for most of us those clients who want you to photograph exactly what you want to photograph (and pay you for it) don’t last forever. Or even for long.

In moments of reflection, I consider the role of the Enthusiast Photographer in today’s photography scene. I love trawling Flickr,  Google+,  500px and other sites. I find so many wonderful, intriguing and sometimes gobsmacking images made by people who may well be considered the true photographers of the 21st century.

Many make pictures purely because of their love of photography. The accessibility of digital photography allows them to reach skill levels and undertake experimentation that would not have been possible in the analogue times. Photography gives them a creative break from the demands of day to day life and while camera gear can be expensive there are still many affordable entry points to the world of photography. Like the photographer who cobbled together rudimentary cameras and lenses to photograph individual snowflakes on his exposed and cold patio.

I have made pictures since I was 16 and still work hard serving corporate, government and small business clients. Yet, after more than 25 years as a full time professional I still love 'finding pictures' for myself and making them into prints. I may work in a dry lightroom today and not the wet darkroom where the art of photography first took hold in my imagination but the passion is still there.

My personal images are not confined by genre. I make pictures to express how light and shadow shape my creativity. I look for the special light wherever it hits (and misses) the scenes I come across. Made around my neighbourhood, my country and the world, they include coastal landscapes, urban architecture, rural locations as well as portraits and the human figure.

While the back story to my pictures is important to their creation, my motivation is to make prints that are independent of their origins. I want eyes to wander around the composition, enjoying the tones, colours and finding nearly hidden details. The viewer may have never visited where I made the picture but if it encourages reflection, perhaps a daydream, I am very happy.

I am committed to the search for light and the process of photography. For the most part, though, the best of my endeavours in this time of digital photography are usually just pixels on a screen. I still exist on the idea that a picture isn't real until I can feel it. The light and shadow of my imagination and creativity lives in the paper you hold when I show you a print. No longer ones and zeros moving around the ether, those pixels are now real.

For many years I was able to separate my photography from my job - even though my job was being a Professional Photographer. I enjoyed making pictures for clients  (I still do!) and supplying a service for a fee gave me the time and the money to make pictures for myself.

But that was the 80’s and 90’s when my day fee could go as high as $4k and I was paid $75 for each roll of film I put through my ‘Blad. Not to mention the $8 per Polaroid. Unfortunately, the fees I now charge are much lower despite me having many more photographic skills than in 2002 when I bought my first DSLR.

So, while the mantra ‘anyone can be a photographer’ is popular, it is very far from reality. I know there are many like me working hard at our day jobs as Professional Photographers so we can continue to relish and love our other lives as photographers.

Tuesday 7 January 2014

5th Avenue & W53rd Street, New York City

October 19, 2013

I made these pictures in the 2 minutes and 26 seconds after 3.38pm. I had been walking along W53rd Street when I noticed how the sun, shining down 5th Avenue, was being bounced around by the high-rises and shop fronts. It was not the first time I had found backlighting with beautiful front fill light on the streets of New York City.


Street photography requires a photographer to be ready for the moment. I like to shoot on either manual or shutter priority so I make sure to adjust exposure whenever I move into different light. The first few frames were shot at a high shutter speed (1/2000th of a second) which narrowed the depth of field. I quickly changed down to 1/250th to increase the range of focus. I set the exposure compensation to -2/3rd of a stop and framed the picture to include the lit part of the street corner while levelling the camera as best as I could. I wanted to avoid creating distracting convergence angles on the buildings, which happens when a camera is tilted too far, as well as to give a sense of the streets of New York.

I photographed during a single lights change, standing still, as shoppers, tourists and business people walked past me heading downtown. I didn’t really concentrate on any particular face - it was all happening so quickly.I did notice, however, that some people were looking down 53rd with very interesting expressions as they came up to me. I wondered what it was they were looking at but knew if I turned to see I would miss shots. The light could disappear at any moment so I kept shooting before turning to cross the street just as the red hand flashed. I never did work out what they had been looking at.I often walk the street looking for pictures with my large professional camera - the Canon 1Dx. I’ve tried compact cameras but have never been happy with the images made with the smaller sensors. I can’t afford a Leica and, while I am hearing good things about Fuji cameras, at this stage I am sticking with the full frame sensor.

In the somewhat vain hope that I can make the 1Dx more discreet I use Canon’s very compact 40mm ‘pancake’ lens to lessen the apparent bulk of the camera. This is not always a success as the tiny lens looks so out of scale on the body it often causes photography enthusiasts to ask me about it. I’m always happy to talk photography and very happy to rave about this small, simple lens. It is one of the cheapest that Canon manufacture and, from my testing and use, one of the sharpest.