Thursday, 17 November 2016

'Not Corporate' Portraiture

 For Sutherland Shire Council ©Paul Foley / Lightmoods

Most new clients will ‘meet’ you and your team through social media, a web page or blog. It is your first chance to make an impression and you’re not even there when it happens!

Think of the corporate portrait as the internet’s elevator pitch. Except that instead of having maybe a minute in an elevator you only have milliseconds before a thumb swipe or mouse click moves your viewer on.

I don’t really like the term ‘corporate portrait’ - it has a clinical, remote air about it. Any portrait should tell the viewer something about the personality of the sitter and this is just as true for portraits of people in a business environment.

©Paul Foley / Lightmoods

Loyal customers and clients stick with a business because of the personal relationship they have with the product and the people they deal with. Of course, price will be a factor but not the only factor. So the portraits you use should have the look and styling best suited to your team, your business and your market. They will engage and, more often, prompt your potential client to linger a little longer on your page.

Whether it's LinkedIn, web page, business card or newsletter, an experienced professional photographer understands the posing, lighting and expressions that work best to tell your story. Will you and your team be ready for 2017 with fresh, contemporary portraits?

There is still time to have your organisation's corporate portraits and headshots shot and delivered before the holidays. I’d love to hear about your business, it's clients and your team and have the opportunity to provide you (or your design team) some ideas for your ‘not corporate’ portraits.

I’m a location photographer so I come to you - using the work environment, other setting or even a travelling studio set up.


Lightmoods Corporate Photography

Saturday, 12 November 2016

Online Photography Mentoring.

Online and in-person one on one mentoring

Photography is a wonderful, creative outlet in a hectic and sometimes overbearing world. Digital photography has made picture making easier yet more daunting at the same time. Of course, there are plenty of workshops and online tutorials to choose from but which ones are best?
Paul believes that nothing can beat expert one on one mentoring. Targeted mentoring is ideal for both enthusiast and novice photographers. It is effective and fun learning that will nurture and expand the joy of photography.
He loves sharing the rules and techniques he has learnt during a 30 year professional career and enjoys even more showing his students how to bend and break those rules.

'I will guide you towards your own photographic style. I call my approach 'finding pictures' and it provides steps and techniques to make the most of the light you find and the camera you have.'

There are two versions of mentoring available - online and in person.

Holiday Special - 10% off ! Use code mentor10 - ends on Jan 1, 2017.
Click here to buy - just use the 'Add to cart' button to select your session or critiques.

Online one on one mentoring

Features a series of photographic exercises based on your interests, experience and equipment.
The process includes:
Interview - An email conversation to discover your photographic interests and experience level. Paul then prepares a mentoring session based on the interview and the number of assignments you buy. Assignments are available individually or in batches of 5 and 10.
Mentoring - Paul sets assignments that relate to your interest and skill level. They will include suggestions on how to complete the picture and be relevant to your experience and equipment range. Each lesson will lift your capabilities as a photographer.
Progressive improvement - After each assignment you upload a high res file that Paul will critique and offer suggestions to ensure your ongoing improvement.

In person one on one or two on one mentoring

Interview - A phone conversation to discover your photographic interests and experience level. Paul then prepares an individual mentoring session based on the interview and the amount of time you book.
Mentoring - The session takes place at a location relevant to your photographic interests. Paul will make suggestions but it could also be your personal favourite location.
On-going assessment - Paul will critique up to 10 pictures after the session. He will provide ideas and solutions to any photographic challenges you encountered making them. For best learning outcomes these critiques are best spread over a 4 to 6 week period after the mentoring session.
In person two on one mentoring
For friends or couples sharing a common photographic interest Paul offers mentoring for two in a single session. Each student can provide their own images during the ongoing assessment component. This is a great way to split the costs and save.
If you want to find out more about the mentoring process simply  email Paul a brief description of your interests, experience and the camera equipment you use. Include an outline of what you wish to achieve with mentoring and he will outline your personal lesson set. It's all obligation free.


Online Individual lesson / critique: $49.50
Online 5 lesson / critique package (per photographer): $155.00
Online 10 lesson / critique package (per photographer): $245.00
In person 2 hour session (1 person) - includes 5 image critiques: $245.00 
In person 2 hour session (2 person) - includes 10 image critiques: $345.00 (for two persons)
In person 4 hour session (1 person) - includes 10 image critiques: $395.00 
In person 4 hour session (2 person) - includes 20 image critiques: $545.00 (for two persons)

In person mentoring prices are valid for the Sydney, Newcastle and Illawarra areas. A skype consultation option is also available.

Corporate Portfolio
Fine Art Portfolio
@lightmoods Instagram
@ blurrytravels Instagram

Thursday, 10 November 2016

Photographer in Residence - New offers for 2017

Photographer in Residence (PiR) embeds Paul's creativity, experience and skill to tell the story of a place. It is a visual record of essence, personality and vibe. He lives in the community to be on hand when the best life and photographic moments happen.

PiR is an affordable, adaptive solution to many of the challenges in capturing regional Australia. It professionally catches moments, light and expressions that defy the scripting of a set shot list. To support this spontaneous photography a PiR also includes a briefed component to cover branding and specific activities /  events.

The program also utilises social media and educational photo walks to engage with enthusiast photographers. The truth in the phrase ‘Everyone is a photographer’ is easily proved on any weekend. Whether with a smart phone, a fashion statement point and shoot or a big black DSLR there are a lot of people out there clicking. Why not encourage them to visit and learn how to best capture and share your area's wonderful scenes and moments?

Motivating visitors to snap away in your neck of the woods encourages longer stays. Photo walks show how to take better pictures of your unique locality. Tapping into this omniscient interest in making and sharing photographs is a key component of PiR. It encourages new and return visits.

Paul’s creative eye and photographic timing will show visitors they don't have to travel to the ends of the world for beautiful, unique photo opportunities. To encourage photo exploration in your region, his pictures are linked to a dedicated social media hashtag with location and photography tips. Visitors and locals are also invited to share their own pictures to create an expanding and enticing visual record.

An extra, important component are the workshops Paul conducts for local business operators. They help small business understand contemporary digital photography. They explain how to use it to engage with customers and visitors. Paul teaches how to utilise existing photo gear and advises on affordable upgrades where necessary. He provides practical lighting and styling hints specific to the product or service. Paul also explains when and how to employ a local professional photographer. The topics covered are set to meet the specific requirements of the attendees.

A PiR program is very adaptable and highly modular so customising to particular needs, conditions and time frames is a key feature. It is designed for regional destinations, councils and organisations to encourage visitors to stick around and explore.

There are 6 interchangeable components that can be expanded, reduced or left out as required.

1 / Photography by Paul Foley
The photography supplied by Paul is briefed in two parts:

Series of ‘real’ lifestyle and landscape images

  • These pictures are based on a client supplied outline of the activities and locations to be featured. Paul helps with pre-production including liaison, timing, talent and access arrangements.
  • The pictures have a contemporary, editorial style. They rely on Paul observing and engaging with community activities. The photographs are made at times to suit best light and relevance to the activity being photographed. They cover a range of scenic locations, local characters and lifestyle activities including dining, sporting and adventure.
Corporate and branded lifestyle / tourism images.

  • A fully briefed photographic assignment. This imagery is made under usual commissioned assignment arrangements with the client / designer / art director providing a detailed brief. As with any professional assignment the number of images supplied will be set by the brief with adequate time allowed to achieve professional results.
2 / Social Media
During the Residency specific, client owned Twitter and Instagram feeds with a relevant hashtag is managed by Paul Foley and the client. It will include stylised images of the actual shoot as well as portraits and scenes. Client provided Instagrams will be run through the same software as the foleys. A staff rep can be instructed in the use of the apps so that they can apply the same ‘look’ to client generated pictures after the residency.

The Instagram feed will carry on after the residency and be filled by client, local and visitor tagged pictures. It presents as an easy to manage way for your visitors and residents to share their experiences via Twitter, Instagram and Facebook.

3 / Guided Photo Walks / Instameet
The guided photo walks are based on the popular 'Finding Pictures' workshops Paul has conducted in Sydney's Botanic Gardens for the past several years. The idea behind the walks is to help attract visitors who are photographic enthusiasts.

Walks are generally for 10 people of similar interest or skill levels and run for 2 - 3 hours. They use local features and points of interest to teach the joy and techniques of photography. A walk aimed at enthusiast photographers provides an opportunity to learn creative and practical methods from a seasoned pro. Other walks catering for smart phone photographers or special interests are also popular. Seasonal themes etc can be suggested or specified by the client.

An Instameet can also be organised to engage larger numbers of participants.

4 / Operator Workshops
It is not always practical or timely to employ a professional photographer to capture promotional and sales images. Paul has developed a series of workshops that are tailored to the specific requirements of small businesses and larger organisations. Attendees learn professional techniques and creative guidelines to greatly improve their pictures.

Workshops can also include assessment of existing equipment and procedures, as well as covering creative, technically proficient digital capture, colour management and the storage and distribution of digital assets.

Another key outcome is attendees receive an understanding of what level of photography should be undertaken ‘in house’. They can then make an informed decision on when to hire a local professional and how to formulate a results driven photographic brief.

They are designed for up to 15 participants and can be adapted to specific requirements.

5 / Photo Competition and Gallery (optional)
The photo competition is initially set up by Paul Foley and is based on the social media feeds. After the residency it is easily maintained by the client and should be used to engage with past and potential visitors as well as local residents. The dedicated hashtag will create an online gallery from which 'Photographs of the Month' are chosen. The best are printed to fine art standards and hung in a dedicated mini gallery situated in a visitor centre or other frequently visited location.

6 / Collection of fine art gallery prints
These prints are intended to form part of a Permanent Collection for exhibition as required. While not promotional in the usual sense, Fine Art Collections engage on a personal and creative level. They tell the story of a place in an artistic and memorable way. Such collections are useful for exhibition in Sister Cities and as part of interstate and overseas tourism and trade missions. It can be a unique publicity tool that provides a point of difference when promoting a region’s identity.

The residency includes 8 prints on museum quality 16” x 20” archival paper. Larger sizes or prints on special media can be specified at extra cost.

A limited number of 10 day Photographer In Residence programs are available at an introductory price of $7000.00 each (plus GST.) This offer is for bookings made for 2017 by November 30, 2016.

Timing can be set to best suit community activities, seasons and visitor engagement (in minimum blocks of 3 days)
The price includes:

  • A series of ‘real’ lifestyle and landscape images
  • Corporate and / or staged lifestyle / tourism images - 2 day shoot.
  • Collection of eight fine art gallery prints
  • High resolution master files plus versions for web and print output
  • World wide, all media and in perpetuity (non exclusive) usage for client and operators involved in the shoot
  • 2 guided photo walks 
  • 2 operator workshops
Not included:

  • Accommodation / Meal costs
  • Room and catering costs for workshops
  • Travel costs (if applicable)
Paul Foley / Lightmoods P/L
PO Box 995, Spit Junction, NSW, Australia. 2088
Phone 0412 683 007