Wednesday 17 February 2016

Photographer in Residence

Visualise a region’s essence, personality and vibe.



Just over 12 months ago I began promoting the Photographer in Residence (PiR) project. The initial interest was encouraging and I looked forward to further explaining and discussing the concept.

However, before I could progress it, I was engaged to shoot a long term assignment which had me travelling around Victoria for a good part of 2015. The open ended time frame meant I had to put PiR on the back burner.

After this delay I am pleased to begin shooting the first PiR next week.

Photographer in Residence is adaptable and modular - customisation is a key feature. It creates material and social media interest encouraging visitors to explore regional destinations and stick around a little longer.

PiR embeds creativity, experience and skill to tell the story of a place. It establishes an ongoing visual record of essence, personality and vibe.

PiR is my solution to many of the challenges in photographing regional Australia. It enables me to catch moments, light and expressions that defy the scripting of a time limited shot list. Of course, there is also a detailed briefed component to cover branding and specific activities or events.

The program utilises social media and educational photo walks to engage with enthusiast photographers. Tapping into this omniscient interest in making and sharing photographs is a key component of PiR. It is set up to encourage new, longer and return visits.

Another important feature are the workshops I conduct for local business operators. First developed for then Tourism NSW, they teach operators how to effectively use contemporary digital photography.  The topics covered are specific to the attendees of each workshop. I provide practical lighting and styling hints for real world photographic scenarios. Attendees also learn what is achievable by themselves and when and how to engage a professional

Other important components include:

  • A fine art photographic collection. Tell a region's story through local galleries, capital/sister cities, trade missions and embassies.
  • Online photo competition. Encourage visitors and locals to enter and win prizes (eg local accomodation, meals etc)
  • Where to tips for the best photo locations.


The residency is for 15 days but can run in shorter blocks across seasons and/or to include different events. As mentioned, PiR is very modular and designed to adapt to local requirements.

There are still two of the original promotional packages left and I would be very happy to send a detailed proposal to any interested parties. The introductory fee for a 15 day project is $9000.00 plus GST. It includes perpetual, flexible usage rights.

Email: paul@lightmoods.com.au Phone: 0412 683 007

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