'Not Corporate' Portraiture

 For Sutherland Shire Council ©Paul Foley / Lightmoods

Most new clients will ‘meet’ you and your team through social media, a web page or blog. It is your first chance to make an impression and you’re not even there when it happens!

Think of the corporate portrait as the internet’s elevator pitch. Except that instead of having maybe a minute in an elevator you only have milliseconds before a thumb swipe or mouse click moves your viewer on.

I don’t really like the term ‘corporate portrait’ - it has a clinical, remote air about it. Any portrait should tell the viewer something about the personality of the sitter and this is just as true for portraits of people in a business environment.

©Paul Foley / Lightmoods

Loyal customers and clients stick with a business because of the personal relationship they have with the product and the people they deal with. Of course, price will be a factor but not the only factor. So the portraits you use should have the look and styling best suited to your team, your business and your market. They will engage and, more often, prompt your potential client to linger a little longer on your page.

Whether it's LinkedIn, web page, business card or newsletter, an experienced professional photographer understands the posing, lighting and expressions that work best to tell your story. Will you and your team be ready for 2017 with fresh, contemporary portraits?

There is still time to have your organisation's corporate portraits and headshots shot and delivered before the holidays. I’d love to hear about your business, it's clients and your team and have the opportunity to provide you (or your design team) some ideas for your ‘not corporate’ portraits.

I’m a location photographer so I come to you - using the work environment, other setting or even a travelling studio set up.

Paul

Lightmoods Corporate Photography